Lecture about the most accepted theory of communication in attitude, belief and opinion change through communication (persuasion). This is useful for students of persuasion, but also for debaters and for any citizen who would like to make their communication more effective.
This is a lecture in the class PERSUASION AND INFLUENCE at the University of Vermont, delivered in 2008 by Alfred Snider.
http://persuasionuvm.blogspot.com/
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